For the Chapter 10 blog post, read the Interactive Session - Organizations, Twitter Searches for a Business Model, on pages 385-386. Then, in a detailed post, answer case study questions 1-4.
1. Twitter's business model looks pretty solid. They get around 60,000 tweets an hour, which equals almost 1,500,000 tweets a day. Due to their success, Twitter can continue to be a reliable source of information and socialization across the world.
2. Twitter's revenue model would have to be their real-time tweets. Big business such as Amazon and Starbucks use Twitter's tweets to see how many people like a certain product. This helps the companies decide what to market or increase in price.
3. Twitter's most important asset is their free usage. Everybody likes anything that is free because they do not lose anything to get it, like money. The main reason so many people use Twitter is because they can. That is the benefit if freedom.
4. People like popular things. It is pretty much a universal law. If you hear someone say something is cool, you become curious as to whether they are telling the truth or not, especially if you do not have any prior knowledge to the activity. Twitter's free usage allows you to try it out and make your own opinion on it. If you do turn out to enjoy Twitter, you will tell another nonbeliever and the cycle will just continue on.
For future posts, just comment and do not modify my original post. Thanks. Good info.
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